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Coaching Jim: The Real Reason I Love Jiu-Jitsu

Everyone knows I love competitive jiu-jitsu. Spend five minutes with me and you’ll hear about my matches, my medals, and my obsession with the game. But now that I own an academy, my focus has shifted. My passion isn’t fueled by my own competition schedule anymore—it’s by my students. Watching them succeed fires me up

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Coaching & Culture